An LA based company called Canoo creates and offers electric vehicles for members only. Canoo’s first vehicle will go to market next year (2021). The core purpose of the full electric vehicle is to fit into the world of modern mobility in citries around the world. In the eyes of the brand, the traditional method of car production and using comes to an end. For the young company it is all about flexibility and sustainability for mother earth and consumers. Three pillars define Canoo’s unique selling proposition:
- Ingenius design that enables consumers to find everything they need and want
- Reducing production and infrastructure costs to make electric vehilcless more affordable
- Evolution in ownership model. A membership at canoo transforms the money burdan of owning a car into freedom and worry-less ownership
“We chose to completely rethink car design and focus on what future users will actually need. Thus, we came up with this loft-inspired vehicle.”
RICHARD KIM
IN CHARGE OF DESIGN
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