Unifying style and technology, Acronym is a high-end innovative techwear brand. With zero marketing and advertising, the company claims to have an undivided focus on product and product functioning.
Founded in 1994 by Michaela Sachenbacher and Errolson Hugh, it was initially set up to offer consulting and design services to larger firms. Since 2002, Acronym has emerged as an avant-garde techwear brand producing its own unique outclass clothing line.
According to the founders, the zero-promotion mindset has helped them craft top-end apparels that speak for themselves, exactly the reason why Acronym is one of its kind in the techwear fashion.
Despite zero promotion, this Munich-based techwear brand, is immensely popular among its consumers. Exactly the reason why the limited product line is sold out as soon as it is launched.
The company is a quite lean setup. The small number of highly dedicated employees ensures Acronym’s painstaking attention to detail. The clothing brand has a passion for technology. Acronym aims to upgrade fashion leveraging technology. That’s how they shape their vision into the finest piece of clothing. And that’s how they deliver purpose.
From a waterproof jacket for the rainy season to survival gear for the next big adventure, Acronym creates apparel that serves multiple purposes. So, now you know that the brand’s approach to clothing justifies the price tag.
Not sure how to style techwear the right way? Check out this comprehensive techwear style guide to create a perfectly aligned look.
A Sneak Peak of Acronym’s Innovative Product Line
1. Evolution 3L Gore Tex Pro Alpine Jacket
The 4th generation of Evolution is an elite product the limited yet unique clothing line. This Alpine jacket is created employing Gore Tex Pro technology to provide extreme breathability. Being a high performer in adverse conditions, Evolution is the perfect gear for your next adventure.
This redesigned techwear provides an optimal range of motion while climbing, skiing, mountaineering, and other such activities. The minimalist product features ventilation zips, hood, exterior chest pockets, internal pocket, and removable waist gaiter.
Evolution also comes with an improved environmental footprint, retained ruggedness, and optimized lightweight properties.
Price: 1,100.00 EUR
2. J78-PX HD Nylon Polartec® Alpha® Jacket
Built with superior Polartec Alpha technology, J78-PX is a multi-purpose intelligent bomber jacket. The product comes with improved insulation and breathability for high-intensity activities.
Alpha jacket regulates core body temperature ensuring warmth and comfort. J78-PX can be accommodated in small spaces as it’s made of a highly compressible fabric. This fabric layers easily with other materials as well.
Polar technology delivers high performance as it eliminates the need for shedding or adding layers. J78-PX features 100% PA lining, 100% PA shell, and 100% PES insulation. And not to mention, the effective portability option makes it a multi-purpose gear.
Price: 1,486.00 EUR
3. J69-HY Hybrid Construction 2.5L / 2L Stretch Gore Tex Jacket
J69-HY is another remarkable and productive gear. Gore Tex 2L laminate provides high-end performance. This innovative techwear leverages hybrid vigor (Heterosis).
With 100% PES face fabric and ePTFE membrane, this jacket is one of its kind. An iteration convertible collar, detached entry pockets, and fully taped seams make J69-HY an exceptional techwear.
Removables include ForceLock, Storm Hat, Jacket Slingae, and Logo tape. With all-new 2L Gore Tex stretch laminate panels and polymer dot backer, j69-HY is bliss for all the tech-savvy out there.
Price: 1,661.00 EUR
In its Men’s Spring 2014 collection, Gucci showed a jacket resembling Acronym’s GT-J5A jacket which was introduced in 2006.
Acronym is much more than fashion:
With optimized and improved technologies, the brand has emerged as a renowned techwear brand worldwide. Acronym has partnered with world-famous brands such as W.L. Gore and Associates, Nike (USA), Stone Island, Tilak, Arc’Teryx Mountain Equipment, Massimo Osti, and many others.
If you are looking for more casual but also high-quality day-to-day gear, check out the Canadian brand Veilance.