Swiss footwear label On has opened a performance Running Lab in Shoreditch’s Protein Studios, in East London. The pop-up store will be open for three weeks only (that is until the end of the month) and it’s an opportunity for runners to receive advice from the expertise brand, in order to unlock their true potential via biomechanical running analysis, shoe fitting, coaching and training feedback.
Remembering its previous flagship New York store, On’s London Running Lab features the iconic “magic wall”, which enables the brand to showcase its legacy, the different styles and its innovative RunScan and SizeScan technologies. These two combined make up the brand’s cutting-edge OnScan tech, which is an advanced method of analysis that obtains specific insight on the runner’s performance, resulting in a perfect running-shoe match.
The pop-experience also holds:
- Q&A guest speaker series on Thursdays at 6pm
- Drills clinics on Wednesday at 6pm
- Running sessions on Tuesdays at 6pm
- Training sessions on Saturdays from 10am.
You can check out On’s Instagram for more information and further updates.
The label has become a game-changer when it comes to athletic footwear, thanks to its disruptive technology and state of the art materials, such as the lightweight ‘cloud’ cushioned running shoes. During this pop-up experience, the brand will launch the CloudStratus, the latest iteration of the maximum cushioning shoe, which is already available for purchase in the UK.
Location: 31 New Inn Yard, London EC2A 3EY.
Opening times: Mondays to Saturdays, 11am-7pm; Sundays, 11am–6pm.
While you are here, discover 4DIMENSION and GOOPiMADE’s first collaborative series comprising technical gear.