Only a few hours ago, Italian label NEMEN released its FW21 collection. After a first glance at the lookbook, one is captivated by the bright, striking colors featured in the jackets. A reaction that seems fair, to say the least, as the seasonal launch is in fact based on a new dying technique.
The brand experiments with a creative process of discharged-dyeing, which instead of adding color to the garment, extracts it in a post-dyeing instance. The extraction of color results in a beautifully executed degrade.
NEMEN plays on the edge between experimentation and tradition. It’s almost an uncomfortable feeling because both elements (experimentation and heritage) blend so smoothly together. It’s easy to recognize NEMEN’s signature style, but there’s also a brand-new component buzzing around.
The collection continues to be centered around the garment-dyeing ethos and the brand’s concept of zero waste. Textile leftovers are repurposed and transformed into new styles and forms of expression, keeping fabric waste null.
Among the FW21 capsule, it’s worth highlighting the waterproof PITO TACTICAL TOTE VEST, available in three shades, that can be transformed into a practical TOTE BAG. The DUKE _ CARGO OVERPANT ZEROWASTE has also been treated with water repellent treatment.
The KAOS DISCHARGED DOWN JKT, on the other hand, features a zipper fastening on front and a NMN_ID Armband with reflective print and hidden pocket. Both removable. Trousers, hoodies, vests, jackets and even t-shirts, they all have been blessed with multiple utilitarian pockets.