Sou Fujimoto and Tin Drum production studio have combined creativities to design an immersive installation called “Medusa” for the 19th annual London Design Festival 2021. The Japanese architect and the technology developer studio have created an irresistible, interactive experience that blurs the line between the real and virtual world.
Sou Fujimoto’s installation takes place at the Victoria & Albert Museum, where 一thanks to mixed reality headsets and the Tin Drum’s high-end tech一 an organic structure comes alive and changes in response to movement. Visitors can curiously wander through this mixed reality world of “Medusa” and enter a journey of self-exploration and collective experience.
Medusa plays an homage to the intricate relationship between art and nature: it takes inspiration from natural phenomenons, like the aurora borealis and the underwater bioluminescence. The installation also features the music of composer Ryuichi Sakamoto.
Up to 50 guests at a time can experience the shape-shifting architectural curved forms and play with them dynamically: this entire virtual world reacts and adapts to people’s reactions and behaviours, whether it’s them on their own or as a group. And that’s what makes it so interesting because it’s a unique reaction each time, individually and collectively.
This is the first time that Fujimoto designs architecture with non-physical materials, only using light and the expansion of space. “Medusa” involves monochromatic pillars hanging down from the ceiling at the museum’s Raphael Court section.
The evolving installation is open until next Sunday the 26th at V&A, so you now have plans for the weekend and you can’t miss them. In similar news, this AR exhibition that has debuted simultaneously in 12 locations around the globe.