FIT ADV is Nike’s new sportswear brand, bringing together the latest technological and innovative apparel. ADV is born under Nike’s Functional Innovative Technologies label 一a.k.a. FIT一, which focuses in highly technical garments.
The technological advancements include properties such as Dri-FIT, Storm-FIT and Therma-FIT technologies. The first one will keep the wearer fresh and dry, while providing moisture absorption. The second one, on the other hand, provides rain and wind resistance properties. The Therma-FIT technology is designed to bring warmth during the most harsh weather conditions.
The company itself called FIT ADVANCED) as the “new pinnacle of Nike apparel performance”. The upcoming label will merge ergonomic designs, high-end technology and technical materials.
It combines the know-how of sportsmanship, the testing protocols of Nike’s FIT category and athlete science research. The engineered gear will provide specific functions and in depth knowledge regarding sportswear, as it is in fact centered around performance and designed based on the movements of the athlete.
In the brand’s words: it “is a system of elevated technologies and a benchmark for even further progression”.
FIT ADVANCED is available at Nike performance apparel collections and during fall it will become available in Nike lifestyle products too. You can learn more about Nike’s new technical category here.
In similar news, Goldwin drops 3 new GORE-TEX styles for the winter season.