Earlier this week, we got excited by the news of Art Basel Miami making a long-waited comeback this year with art shows and exhibitions both in the physical and digital world. On a similar end, the city will also be home to Lexus’ ON/ exhibition at Design Miami.
Japanese automaker Lexus is introducing ON/, the LF-Z Electrified concept car. The reveal is going to take place during an immersive installation that merges the human and futuristic aspects of this new green car.
In the first place, the name ON/ references the on-and-off switch as in electric technology, which is in fact a symbolism of a carbon-neutral future and therefore sustainability. On the other hand, Lexus also partnered with the University of Miami, along with professor and architect Germane Barnes and his team.
Lexus’ installation is revolves around the human factor of design, as well as it is centered around the concepts of craftmanship and future.
Lexus’ ON/ exhibition takes place at Design Miami, where visitors are welcomed with a show fo neon lights. Right in the middle, the spectator is surprised with a suspended LF-Z Electrified Concept car made of steel and steel and decorated with embedded LED lighting.
Aside form this physical model, there also is a virtual version that allows online visitors from all around the world to interact with the exhibition through the digital world.
Real life participants will also be able to interact with the concept car. Thanks to the two illuminated arches surrounding the car and the swing found between them, the visitor will be able to change the colors of the walls, car, swings and furniture.
ON/ at Design Miami is already open for visitors and it will run until December 5th.
Address: Convention Center Drive & 19th Street, Miami Beach, FL, USA.
