On has caught the attention of athletes from all around the world, especially runners, thanks to its highly technical footwear and never-ending advances. The Swiss running label is constantly looking to improve its sneakers, using innovative technology and expertise in craftsmanship.
As you might recall, in August last year On opened a pop-up performance Running Lab in London, offering professional advice, biomechanical running analysis, shoe fitting, coaching and training feedback.
Now, the footwear expert has brought some exciting news regarding one of their signature products. Turns out On has released the third iteration of its Cloud Hi Edge sneakers.
Centered around performance, the Cloud Hi Edge offer functionality, protection and comfort. The classic CloudTec outsole and the heel have been updated for better response, grip, traction and fit, sharing a few similarities with another signature best seller marathon sneaker, the Cloudboom.
The new generation of sneakers are featured in a “Jungle Forest” colorway, which merges dark and light gray tones, along with unique pastel pink detailing.
Another characteristic worth highlighting is the mixture of textures: the Cloud Hi Edge sneakers are made of 70% recycled polyester, a breathable re-engineered mesh upper and they are topped off with a elasticated LoopLock lace system.
The latest iteration offers extra cushioning thanks to the use of fast-acting Speedboard and ultralight Helion super foam midsole technologies. Take a closer look at the new Cloud Hi Edge footwear here.
Speaking of which, HAVEN debuts footwear program with Catalyst Boot.